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Jun22
Online U.S. adult usage growing

The Alpha Marketer

Taking into account almost all places you can get connected online to, the latest Harris Poll states that the number of adults getting connected to the Internet are now at an estimated 172 million in the U.S., a five percent increase over last year.

The Harris Poll figures that this is around 77 percent of the U.S. adult population is now online, compared to 74 percent in February/April of 2005, and way up from 57 percent in 2000. Harris added that in contrast to 1995 when they first started tracking online use, only nine percent of adults were online.

The study concludes that as the use of the Internet by adults increases Internet users are beginning to mirror the overall demographic of the nation.

Still, at this stage in time, there are still more younger users than older users, as well as higher income people versus low-income people online users.

 

Base: All adults

Online Adults

Total

Online at Home

Online at Work

Online at Other Location

Average (Mean) Hours Per Week Spent Online

% % % %

2006

February/April 77 70 35 22 9

2005

February/April 74 66 36 21 9

2004

June/ August 73 65 34 17 8

2003

October/December 69 61 31 16 9

2002

November/December 67 57 28 18 7
February/March 66 55 30 19 8

2001

September/October 64 52 28 19 7
March/April 64 53 27 20 7

2000

October/November 63 49 29 17 7
April/May 57 45 24 15 7

1999

December 56 46 N/A N/A 7

1998

January/February 35 22 22 N/A N/A

1997

May/June 30 16 18 N/A N/A

1996

June/September 19 16 16 N/A N/A

1995

September/November 9 N/A N/A N/A N/A

Note: N/A means "not asked"


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