The Alpha Marketer
The more one is able to customize their customer's experience, the higher your conversion and response rates will climb.
Here is one company that a number of key companies use to take advantage of this reality. They are called "Kefta."
Basically what Kefta offers is they change your website from being a one-size-fits-all site, to a customized, interactive strategy that is founded upon dynamic targeting.
With some snippets of code Kefta helps to build a profile on all the visitors that come to your site. It interprets that data into targeted online experiences as they are happening in real time. The code you use is not dependent upon having to endlessly contact an IT department as it is a hosted solution.
Kefta asserts that it has improved overall website response rates at 30 percent and over.
They have three white papers available that shows what this all means and how it all works. It's definitely worth looking in to.
Disclosure: I have no personal or business partnership with the company, it just looks like they have an excellent service they offer.
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