One of the lingering concerns with advertisers and visitors in relationship to user-generated content is quality of content on the side of the advertiser and your users getting annoyed with being blasted with ads.
One thing that might work well for you and is worth experimenting with is in-text advertising. We're not talking about the usual contextual ad, rather it only pops up when a user hovers over a specific word in the content. Some have tried it and it hasn't worked well, others have tried it and it has done great.
Here is a case study of CD Freaks, an ad-based site publishing technology news and reviews on CD and DVD burner and burning software reported by Marketing Sherpa.
It gives a great overview of the strategy and how the company tested the concept in its popular forum until it reached great success.
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