The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) reported recently that internet advertising has continued surge as it came in at a new record of $3.9 billion for the first quarter of 2006. This is almost 40% over the same period last year, and up 6 percent over 2005s fourth quarter of $3.6 billion.
Greg Stuart, IAB CEO said "The steady growth of online advertising is a clear indication that marketers continue to believe in the opportunities and effectiveness that this medium delivers in reaching and engaging their consumers."
"The Internet continues to shape the media landscape as more advertising dollars are going online," said Peter Petrusky, Director, Advisory Services, PricewaterhouseCoopers. "It is abundantly clear that marketers are seeing a compelling opportunity to leverage the internet as a powerful medium that drives both branding and sales results."This steady drive of internet advertising revenue is only going to grow and grow and provide us with online growth for years ahead. This isn't going to stop growing for a long time.
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