The Alpha Marketer
If you have a lot of people looking at your site and offerings without buying, one of the things keeping them from making the decision could be your testimonials.
A new company called Trusted Testimonials has been formed to deal with this specific issue.
Dave Taylor recently asked one Trusted Testimonial executive about the new service. Here's what he said:
"If you haven’t already done so, you can increase your testimonials’ effectiveness by including the full name, city, state and country of the customers providing testimonials (with their permission of course). Photos of your satisfied customers and testimonials from experts in your industry are also great site conversion boosters. Once collected, in addition to your testimonials page, you should sprinkle testimonials throughout your site to maximize impulse purchasing.
"For maximum effectiveness, when soliciting testimonials, you should request that in addition to reinforcing key benefits of your product or service, they should also quantify those benefits. For example, “Product X is less expensive and more effective than other similar products on the market. It cost 20 percent less and has helped my company save 30 percent in labor costs.”
Testimonials are a big part of online marketing for the big reason that they work. To add a objective 3rd party verification to your testimonials is another step that you could take to set yourself apart from your competition. This has some potential to add trust to your business.
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