Normally, press releases with contact information include a hotlink at the end of the release. One great edge you can get here is to forget all of that and begin to put your hotlink at the top of the page; in the first paragraph.
Remember that almost all online readers skim read. Most will read a couple of sentences or the first paragraph to see if they want to go any further.
Executives that you're trying to reach with releases are just as much, if not more so, apt to have this as the way they operate also. They won't go all the way to the end of the release to find information.
So don't be afraid to put an offer and hotlink right in that first paragraph for them to see. You want it to be conversational and not too promotional. You don't want it to sound, read or feel like marketing.
Include keywords in the actual hotlink. Search engine spiders will read the text in the hotlink to make the decision on where to rank you release and to determine if your landing page will be listed in the main search engine also.
If you do this right, your release will receive visitors to your destination from 3 to 4 weeks. After that it is removed from the engines news services.
One last benefit of press releases is that the budget is built in and predictable. It isn't based upon how many clicks you get, but a simple fee.
» Doing Press Releases Right - Part 2 from TheAlphaMarketer
We are continuing our look at creating powerful press releases that bring great results and clickthroughs. Here is another tip to consider when creating a press release. Make sure your first paragraph has several keywords in it. The first paragraph... [Read More]
Tracked on: June 5, 2006 4:49 PM | Permalink to Trackback