Consumers need to feel that sense of urgency at times to get them to cross the line and buy from you or do the thing you want them to do on your Web site.
One of the ways this is done is to include a simple deadline for some actions. This can even be used with free stuff you're offering to get them to sign up for an ezine. Wait till you're almost finished using the particular free item or items and then give a deadline for the action you want them to do. This works great to push fence-sitters to do what you want them to.
This is almost always used with products or services for sale in one form or another. You can set a date or even have a countdown clock that shows how much time is left for them to act. It really works well.
The major mistake marketers make with this strategy is to not make the deadline real. I've seen over the years, and still today, where they create deadlines and the deadline passes and they still make the same offer. This is a huge mistake. It hurts your credibility and reputation.
When you set a deadline it has to be enforced. Do this and your reputation for honesty and integrity will be respected and visitors will know that if you set a deadline they much make a decision whether to act or not within the alotted time. This is what creates the urgency that moves them to take action.
Make sure you use this in your marketing arsenal.
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