« Amazon.com has entered the grocery business | Main | Set specific deadlines for actions, not results »

Jun17
Build credibility through honesty

credibility.jpgPeople have gotten so tired of the ridiculous claims made by online marketers that they cringe and go on quickly when they read the endless hype and false promises.

One great way to differentiate yourself is to tell the truth concerning your offering by telling the reader that you won't be able to solve all their problems, but will be able to solve most of them.

Here is one way to describe it:

No service will be able to get rid of anybody's problems, but if this service could get rid of 95% of them, would that make you feel better?

By using this strategy it distinguishes you from all the people making the claims that people know can't be backed up. It brings credibility to your offering and creates confidence from your honesty about the situation. The idea of using a percentage simply helps the reader to comprehend that their situation will be much better through using your product or service.

This is another technique you can use to set yourself apart from the competition; it works great!


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Amazon.com has entered the grocery business | Main | Set specific deadlines for actions, not results »

Advertise

sponsored ads



subscribe


Prefer Email?
Subscribe below-

Enter your Email:


Powered by FeedBlitz What's this?

Current News

Support This Blog

My site was nominated for Best Marketing Blog!

business social media

Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

BIZZlogos - Add your logo - free link to your site
BIZZphotos - Add photos of your products and people
BIZZprofiles - Submit your profile and build your online visibility
BIZZspotlight - Spotlight your business with free links
BIZZvideos - Videos about businesses, products and business people.
BIZZbites - "Digg" for Business - Submit your articles and posts

know more media network

View Network Map

Network Feed List (OPML)

Know More Media Network
Feed


we support unitus

PRWeb

Influencer



TheAlphaMarketer is a member of the Know More Media network of business related blogs.

Here are some current headlines from some of our business publications:

ProductivityGoal

CallCenterScript

AdHurl

TheBizofKnowledge

LandingTheDeal

CustomersAreAlways

HealthCareVox

BrainBasedBusiness

TheInsurancePolicy

MarketingBlurb