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May18
Yahoo CFO says they should be able to outperform the overall Internet Industry

sue_decker.jpgYahoo Inc. Chief Financial Officer Sue Decker commented on Wednesday that the company should be able to grow faster than the overall Internet industry for the next few years, although it will come it at the lower end of the projected income of the company this year of 24 percent to 31 percent.

Decker said Analyst Day briefing that "It would be an aspirational growth rate to double that to to 25 percent to 26 percent." She backed away from saying that they could support a 30 percent growth rate over the long-term.

The margins for the company have been at a healthy 40 percent over the last several years.
 
she said that the margins are more stabilized in recent years as they are finding the balance between advertising growth and the need to invest to spur further growth, to protect itself against its competitors.

Decker added that Yahoo (YHOO) will continually market agressively to its existing customers to mine larger amounts of time and revenue from its various Internet media and e-commerce sites, instead of depending upon getting new users primarily.

They are counting on over half of their revenue growth to come from (increased) revenue from its current customers.

The only downside to all the positive things happening was that a major effect upon profitability will be the necessity to spend a lot more to promote their products to there customers.


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