« Google learns a hard lesson with its Video service | Main | Learning to get them to go deep and wide »

May18
Yahoo CFO says they should be able to outperform the overall Internet Industry

sue_decker.jpgYahoo Inc. Chief Financial Officer Sue Decker commented on Wednesday that the company should be able to grow faster than the overall Internet industry for the next few years, although it will come it at the lower end of the projected income of the company this year of 24 percent to 31 percent.

Decker said Analyst Day briefing that "It would be an aspirational growth rate to double that to to 25 percent to 26 percent." She backed away from saying that they could support a 30 percent growth rate over the long-term.

The margins for the company have been at a healthy 40 percent over the last several years.
 
she said that the margins are more stabilized in recent years as they are finding the balance between advertising growth and the need to invest to spur further growth, to protect itself against its competitors.

Decker added that Yahoo (YHOO) will continually market agressively to its existing customers to mine larger amounts of time and revenue from its various Internet media and e-commerce sites, instead of depending upon getting new users primarily.

They are counting on over half of their revenue growth to come from (increased) revenue from its current customers.

The only downside to all the positive things happening was that a major effect upon profitability will be the necessity to spend a lot more to promote their products to there customers.


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Google learns a hard lesson with its Video service | Main | Learning to get them to go deep and wide »

Advertise

Related Resources

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Marketing Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Sales / Marketing

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    TheAlphaMarketer is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb