One of the great oddities concerning innovation is its double-edged sword. On one hand there is a demand from consumers for more features, functions and power, but even more in demand is that it must be absolutely simple to use. You remember the days of getting any type of new software years ago and having the 2-inch thick books to have to read to learn it. Still it is a challenge for many companies.
Yesterday I found myself going to do something online again, and when I arrived at a new site that I was interested in, they had so many options and levels to go through before I saw what I wanted, that I just left. This still happens more frequently than can be imagined.
Now this also relates to any type of addition to a site, product or service. For example there are still sites that lose tons of money because they have too many steps to take to be able to purchase their product. This is years after being taught and told that it will do it, still many don't listen.
Here is one thing that can help you in your online offerings and Web design: learn to say no! You must become a defender of simplicity and ease of use. Not only in design and functionality, but in products and services also. The easier you make it for the consumer, the more business and sales you'll make. That's all there is to it.
Give yourself another job title today of being a 'defender of simplicity.' Take that title and live it and see the improvement in your business' performance.
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