All of you reading this have probably been to MySpace and YouTube, two huge online community centers. They give a good snapshot into great opportunities in the years ahead for niche marketers.
How many customers and members of a community would you need to make a good online income? I guess that would depend upon your description of "good." There are many off-the-beaten-path marketers quietly using subscription models centered around small, targeted communities that are making good incomes.
One I recently discovered had a small base of a little over 2,000 subscribers to her service. They only paid around $5 a month to be part of it. That means she took in over $10,000 a month. Would $120,000 a year work for you?
The opportunities are endless right now, and they will increase in the future. The problem isn't demand anymore, it's supply. Think contraction, not expansion, and you'll get the idea.
Why is this have so much potential at this time?
Paid subscriptions will work better, if at all, with the narrow focused offerings off the mainstream path. Here are the reasons why:
1. It is no longer considered risky by consumers to buy online anymore. They are ready to open their wallets and pocket books.
2. Even though you center on niche markets, they are no longer tiny; like in 10 customers. Now, because of the Internet's reach, you can find markets for almost anything that will probably reach at least a few thousand very interested people. Also, content subscription will be more readily accepted by foreign markets than retail products.
3. The trend of online communities will not go away soon, if at all. Software has now allowed these communities to be brought together into a marketplace.
The key is delivering unique content that is relevant to that unique audience's interests. It is my thought that the niche focus is going become even more targeted and focused and create even more opportunities for those who do it right.
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