As broadband usage continues and consumers demand more flexibility and a variety of content, a major trend has been revealed and understood by many of the major players. Now you can take advantage of this knowledge.
What is this ongoing trend? Web users want small bits of content to nibble on. OK. That doesn't sound too new or important. But it is more important than you could imagine.
One way to look at the importance is in measuring the various things your visitors do. For example, a number of online retailers no longer use measuring as a means of understanding long-term use. Many of their visitors come to their sites to 'nibble' on some content about certain products that they have no thought of buying at the moment, but will be seriously considering buying 60-90 days down the road. This is causing them to change the entire way they are measuring their web strategies.
This happens in all types of offerings across numerous niches and platforms on the web. Many surfers want to be able to quickly partake of something for the purpose of following up at a later time to dig deeper into whatever they are wanting to interact with. Do you see the importance of that? If all you do is measure stuff like page views and time on the site, first-time visitor etc., you could be missing an enormous amount of activity by that same user at a future date or place (if you also have a bricks-and-mortar store).
If you have a good site, people that visit it don't always want to do it for a long time when they get there. That is one of the great strengths of the Internet. It offers all the convenience to a customer of doing what they want, when they want and as long as they want.
It is being shown that many more consumers do short visits and then will return later on or another day for longer excursions. Take this into account in your metrics and way your site is set up. Many visitors will come back and buy at a later time, in contrast to the past.
Not understanding and responding to this can give you a number of inaccurate readings and misunderstandings in relationship to your business.
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