Ipsos Media in a recent poll reported that the top U.S. executives believe that the internet if the most important aspect of a business title's overall offering.
The survey revealed that almost 70 percent of executives that were questioned believed that a strong internet presence was vital for a business magazine's success. Twenty percent added that they use the internet as the first place to look to get their information on personal finance, technology and financial markets and 65 percent said that they spend more time reading business information online than they used to.
Interestingly enough, 65 percent also said that it is not yet something that they do daily. They also said that Business Week and Newsweek were the most visited titles they interacted with, showing that 20 percent of the group read them.
Simon Staplehurst, associate director at Ipsos MORI Media said: “With top business executives hungry for information to fuel their business lives and personal desire to stay ‘on the pulse’, there’s room for a whole range of media channels.
“This is the first time a survey has taken such a comprehensive snapshot of the business elite in the US…and it promises to be an invaluable tool to publishers as they steer content over the months ahead.”
For a copy of the report, email: simon.staplehurst@ipsos.com
Comment Preview