Lucid Marketing conducted a recent study called "U.S. Adults: Word of Mouth Communications." The study showed a number of valuable statistics to help you target specific demographics. Here are some of the behaviors they uncovered:
Full time employees make as many daily contacts as part time employees and stay-at-homers combined.
Stay-at-homers tend to make more daily visits to chat rooms and message boards.
There seems to be no apparent increase in WOM activity for people with incomes from $75,000 to $90,000. The results showed an acceleration in WOM likelihood for households earning $100,000 and more.
49% of Gen Y have built a website and one quarter have their own blog.
Gen X and Boomers tend to use email more often and are more likely to spread positive WOM.
SilverBirds have more activity in message boards and chat rooms than Boomers and nearly equal activity to Gen X. This is likely due to their desire to reconnect with family and friends, and to discuss health, medical and other issues of aging with peers and professionals.
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