Is there anything wrong with flash and video or great pictures on your website? What about those supposedly fancy pages that open up your site?
The answer to that question is that it depends on what your site is created for. Because this is an online marketing blog, there can only be one reason for your site to be created: to get customers! This has a number of details involved because it could be to get someone to sign up for an email list, get a free download, buy something now among a number of things. Still, it is to get the customer to do 'something.'
While a lot of consultants say that you need a great looking site, and I I don't disagree with that, it really depends on your definition of great. Great should be functional, not trying to create some type of masterpiece artistically; save that for the museum sites.
Believe it or not, most online marketers have a problem of over-designing rather than under-designing, with much less time spent on the text or ad copy in the site.
Here is the bottom line secret to all of this: A limited amount of strategic photos or video can enhance a site and create interest, but it is always the copy that sells what it is you're trying to get your visitors to do, never the graphics or video on the site.
I know that those that read this blog hear me say this alot, but I continually search the Internet and am still surprised at how many multi-million and even multi-billion dollar companies are talked into offering these types of sites, let alone the smaller online business marketers.
It is all in the web site design that online success is started. Everything that is done needs to be done for one reason alone: To get the visitor to do what the purpose of the site is created for. Don't let anyone talk you out of the simplicity of that crucial marketing necessity.
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