Devoted to online marketing, viral marketing, and web marketing

With the growing usage of the Internet outside of the U.S. and western countries, it is increasingly important to know where this growth is coming from for many online marketers.

A recent release of data by ComScore World Metrix shows that 694 Million People Used the Internet in March worldwide. The data includes those that are age 15 or older, from all the countries that make up 99 percent of the world's population.

"Notably, comScore World Metrix includes measurement of the major Asian countries, including China, Japan, India and Korea, which represent nearly 25 percent of the total worldwide online population (or 168.1 million users), and which, in the aggregate, are 11 percent larger than the U.S. (152 million users).

“Today, the online audience in the U.S. represents less than a quarter of Internet users across the globe, versus ten years ago when it accounted for two-thirds of the global audience,” said Peter Daboll, president and CEO of comScore Media Metrix.  “This is a sea change of enormous proportion, and comScore is pleased to be able to provide measurement to aid the world’s largest marketers in understanding how the world uses the Internet.”

Chris Dobson, vice president of sales, MSN International. “This is a significant step forward for the industry and timed perfectly as the importance of markets outside the U.S. grows, especially rapidly developing countries like China and India, which up to now have not enjoyed such insight.”