In a pleasant surprise, the first quarter of 2006 saw email open and click rates grew tremendously. They increased by 40 percent for open rates and 60 percent for click through rates over Q4 2005, when they had decreased by 29 percent and 21 percent from Q3.
The day that performed the best for click rates during the quarter were on Sundays - 6.6 percent - with the open rates at 25.9 percent. Tuesday was the second best day of the week with open rates of 26.4 percent and click rates at 6.2 percent.
More good news for online marketers is that email marketing lists are also growing great with over 83 percent of marketers saying that there has been huge increases in their lists over the same time last year. By the way this is why I always remind you not to listen to hype. Some marketers were already riding off email as something from the past. We should know better than that.
One interesting aside to all of this is that the mailers with huge lists don't do as good on the weekends as those with smaller lists.
As eRoi says "important takeaway here is not what day is best for both opens and reads but finding which day is best for the goal of your email." The statistics are general guidelines for us, not necessarily the best for the specific type of business you run.
For example, I think I know why the rates are better on weekends for smaller email marketers: they are going to be those that mail to niches. This ensures that those on the weekends will open them more as they will be the ones more apt to want to see what specific information is in the ezine as it center more on their specific interests.
Comment Preview