Google (GOOG) chief executive Eric Schmidt and co-founder Larry Page gave an insight into perhaps the most ambitious project the Californian business is undertaking - artificial intelligence (AI). Page added that AI could become a reality within the next few years.
A search engine that knows exactly what you are looking for, that can understand the question you are asking even better than you do, and find exactly the right information for you, instantly - that was the future predicted by Google yesterday.
Speaking at a conference for Google's European partners, entitled Zeitgeist '06, on the outskirts of London last night
"The ultimate search engine would understand everything in the world. It would understand everything that you asked it and give you back the exact right thing instantly," Mr Page told an audience of the digerati representing firms from Warner Music and AOL to BSkyB and the BBC. "You could ask 'what should I ask Larry?' and it would tell you."
Google has strong ambitions as it suggests that they could one day capture 20% of the $800 billion global advertising market.
One good sign for Google is that it is beginning to spend more time and energy than in the past on putting their numerous segmented ventures back toward their core search tool.
In response to shareholders that continue to show anger at a lack of visibility concerning products being created, Schmidt responds that "We are very clear and I want to be clear and on the record, we run the company for the benefit of our end-users globally.
"Speaking as an American company chief executive, when the management team starts focusing on the stock price rather than focusing on its business and customers you get a really bad outcome. We are focused on doing the right thing for the long-term."
As far as the artificial intelligence side of things, this would be great if it is a reality. All of us online marketers and users dream of having real intelligence in response to our searches.
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