While on the subject of email, here is a simply thing you can do when someone opts-in to your ezine. This makes sense only if you have double opt-in. I hope you do, it can save you a lot of headaches.
When you set up your autoresponder to confirm the email signup, it is here that you can really shine in the new customers eyes. Why wait for a few contacts to give them something beyond what most people give them. Hit them with something big right from the top.
This types of emails are the most remembered and opened by those receiving them, thus the need to really impress from the beginning.
Don't be afraid to provide what many may consider overkill. I don't mean offer so many things that the reader is overwhelmed, but I mean make several types of offers that are a surprise and brings delight to the receiver.
Not only can you give them a great reception with words, which you should, but you can have some prepared free offers, discounts, all sorts of goodies or possibly gifts offered if they make an immediate purchase.
What does is create the the viewers mind and emotions the desire to open your next email to see what type of goodies and cool stuff you may be offering next time. Try this simple thing out and you'll see some tremendous results.
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