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Apr25
The neglected ezine strategy

ezine.jpgWith the consistant news about deliverability of email, many online marketers have been scrambling all over the place to make contingency plans and strategies.

Do you know what I think? It's the perfect time to use your ezine list to make great sales and growth.

In my own personal conversations with a number of online marketers that have been around long enough to not follow every story that the media likes to pick up, but rather they continue executing their business plan, they have found that there is a certain percentage of emails that are being more difficult to deliver, but they are still raking in the profits,while a lot of others are doing all sorts of changes based upon something that may not even happen.

When I talk about something that may not even happen, I mean a potential drastic drop in delivery that is so huge that it no longer makes sense to use the email delivery model. That along with the persistent stories that we may possibly have to start paying per email sent.

My advice is to wait and see what really is going to shake out here. Experienced online marketers are still laughing all the way to the bank as they consistently mine their ezine lists for a lot of money.

Like I said concerning autoresponders in the last post, and it applies to ezine lists as well: don't stop using them no matter what the hoopla you hear is. They are performing great for those that have always known how to monetize them properly.

What have you been experiencing in your ezine delivery's?


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