We have a new buzzword out there, or should I say buzz-phrase called "reputation management." What is it and should you be using it for you online presence?
When we're talking "reputation management" we're first of all talking about online situation. In its simplest meaning it is basically measuring and checking out what the web community is saying about your business or brand.
One of the main reasons or purposes of online "reputation management" is to head off potential huge problems before they go too viral, and you lose all possibility of managing it. The places that can be monitored are blogs, community or social networking sites, forums and various discussion lines or threads.
A way that this can be managed is to take into account how important the specific brand, service and/or product are to your business. From that decision and reality is what will determine how much of your resources you want to put on the issue.
Again when you check up on what customers are saying about their experience with you, it can give you the information that can help be a early warning system for products or services that can than be dealt with promplty. It can also be a great opportunity to use the situation to promote your offering.
A lot of companies are learning to get subscribed to RSS feeds that give results in reference to the company name from news and blog search engines. You could also use the BlogPulse conversation tracker or Google Alerts account. Either way it has become a way of doing business that can give you great advantages concerning customer service and marketing.
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