Garrett French posted on a recent study done by AOL and PEW concerning results on mobile phone usage.
Here is what he reports:
'The survey report states, "in 2006, the must-have feature is mobile mapping and directions, with nearly half of adults surveyed saying they would like to have these features at their fingertips."'
More numbers from the survey:
* 47 percent say that mobile maps and driving directions are a "must have" on the next phone they buy
* 30 percent of adults want to browse the Web from their cell phone
His conclusions are:
"So if your marketing efforts include driving people to brick and mortar locations then you had best get your site looking good for mobile browsers, advertise on maps, investigate click to call advertising and connect the entirety of your inventory to the web so that searchers know whether or not you have their products in stock."
I especially like the advertising on maps thought, as I think in the near term, this will probably be the most efficient and powerful use of advertising dollars in reference to mobiles.
Another thought to keep in mind is that this coule really be great for local businesses, as the map feature of mobiles adds to the strength of having a brick and mortar storefront. While all the places I have managed have had inventory Intranets, I think opening it up and allowing consumers to see if a product is in stock, will also save employee time and costs, as they can simply check on it without having to come to the store or use up the time of the worker by having them have to go and check.
That along with having the current price would be able to greatly relieve and free your workers for taking care of the most important things. I know that you get more tire kickers on the phone than anything else. If they can check on prices and availability, it will be a huge step forward for both consumers and business customers.
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