The huge companies can no longer count on traditional media sources alone to advertise their numerous products. While in the year 2005, according to a Wall Street Journal report, packaged good sellers spent $13 billion on advertising with less than 2 percent of that on Internet advertising. This is extremely good news, in that it will only increase as time goes on. They are already beginning to shift their resources to more online ads.
Advertisers are beginning to realize that every hour spent on the Internet is one less hour spent watching TV or reading newspapers or magazines, where the great majority of their ads are currently positioned.
They know that they have to go where the audience is looking, and they are quickly going online in leaps and bounds.
Most businesses know that current customers offer far more value to a company than a new one and a lot of companies are spending a lot of money to retain those that they connect with.
Of course with the online ad providers like Google(goog) and Yahoo(yhoo), and soon Microsoft(msft), they are probably drooling over the possibilities as these companies start to expand their online spending.
Now I've said all this so that you can think about the implications of how this will affect your online marketing efforts and strategies. Think of the probability of just about every product and service that is out there being offered for advertisement online and what that will mean to you and your marketing efforts and strategies; especially with the high-profile brands.
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