If you're an Ebay seller that gets products from manufacturers and distributors, you are involved with products that the public, and your potential customers have been marketed to for decades, in some cases. What your are to them is another sales outlet for their products. This isn't negative, that's the relationship you have with them.
What is great about his is that you also have at your disposal a huge resource for getting valuable information for the products you are selling.
"Use this information to improve the way you present and describe products in your listings.
"In many cases, you may find that the information you glean directly from sales sources will conflict with the marketing materials you receive from the company. This is not unusual.
"Place your faith in the direct feedback you get from sales people. They’re closer to the street and often understand market forces better than the creative types that inhabit the marketing cubicles back at corporate."
He is absolutely right. Many people that are in marketing departments have no practical experience or direct connection with the buying public. Those that are in sales are in the trenches day after day and hear what's really going on in customer's minds. Trust what they tell you and don't be confused by conflicting reports or advice.
Always choose those that are out on the street rubbing shoulders with people, and that's those that are in sales. They are an invaluable resource for you to draw upon. Use them, that's what they're there for.
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