Devoted to online marketing, viral marketing, and web marketing

What is the purpose of your website? Do you even know?

Here is a simple exercise that you need to do to answer the question: in just a few words, define the purpose of your site. When I say a few words I mean 5 or 6, literally. If you can't do that, your visitors won't be able to either.

The secret to success in this area is to make the purpose of your site so narrow that it can't be confused in the mind of those reading it.

I used to have one site so jam-packed full of options that it didn't resonate in the eyes of the visitors that truly had an interest; it was just too confusing and had too many options. I had free downloads, sign up for an ezine, free articles among numerous options that could be interacted with. It was too much.

Here's another secret for you to learn: A web business really needs to have several sites for their purpose. Have one site built mainly for getting visitors to sign up for your ezine. Another site for them to buy products etc. This way there is no doubt about what you expect of them and what is being offered.

This is why you need to discipline yourself through using only 5 or 6 words in defining your website's pupose. If it takes a lot more, that means you're trying to do to many things. Try it and see how everything increases when you use several sites for very specific, narrow purposes.