There's an attempt to create a viral campaign by a group of software developers concerning their new product that allows you to browse and search the Web with your laptops or hand-held devices, without being connected to the Internet. The company is called Webaroo.
One of its more well-known creators is their CEO Rakesh Mathur, who made a lot of money when he sold junglee.com to Amazon.com during the so-called dotcom boom.
The venture was formally launced on Monday by Mathur along with fellow techies Bradley Husick and Beerud Sheth.
Mathur says "As mobile use grows, consumers want to be able to do more with their mobile devices. Webaroo brings the power of web search to mobile devices with an innovative product that is truly ubiquitous and fast."
Basically what the service does is search the web and aggregates a variety of subjects and then you download onto the device you're using for search when you want to. The key marketing point is that you can do it offline. They call these aggregations "web packs."
On their site they say "The process of creating Web Packs is automated. We do not control the subset of web pages that will be included in a Web Pack."
I think this basically makes it worthless. To have another "glob" of general, untargeted information to have to sift through isn't something that I could consider of any value.
This seems to be another attempt to build a company that can be sold. I think in this case they miss it. I just don't see any value in this. It seems the reasoning behind the entire service is that mobile users want to have more uses for their phones, and this is their answer to that desire. That and the ability to search for things without being on the Internet.
When people aren't connected to the Internet do they want to have a bunch of information to search through?
Again I don't see any value here. Does anybody out there think this has any value to them?
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