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Apr29
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 With the local business market being largely untapped at this time, companies are trying to figure out ways to get local businesses to partake in the online marketing arena. I know that I have tried to show the importance of this over the time I've blogged here.
Now in response to this Yahoo! (YHOO) has now created a flat-fee "Featured Listings" that is much easier to manage than the auction-based keyword-targeted ads.
Here are a few of the practicals as reported by Pamela Parker:
"Featured Listings, which are guaranteed to appear on local search results pages, are offered at five different price points ranging from $20 to $300/month. Ads in higher-demand categories and more-populated areas command a larger amount.
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Apr28
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Beth Higbee, senior vice president, Scripps Networks Interactive, recently said in a statement "While many media companies talk about convergence, at Scripps we make a concerted effort to encourage our audiences to participate in our programming both on-air and online,...
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The real estate market has been embracing technology and new things faster than a lot of industries. In the area of blogging it has been no different. In response to that they have been promoting blogging as a tool that...
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In the area of keywords and their value in your SEO campaigns, you need to know what it is you're trying to measure. You may find it hard to believe but the volume of traffic to your site isn't the...
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Apr27
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According to CNET, Google (GOOG) has introduced a new referral program for its AdSense publishers. This is probably a reaction to their perceived trespassing of Yahoo (YHOO) onto its playing field. For every small publisher or blogger that an AdSense publisher...
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What is the purpose of your website? Do you even know? Here is a simple exercise that you need to do to answer the question: in just a few words, define the purpose of your site. When I say a...
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he Pew Internet and American Life Project conducted a study that shows three out of four adults in America now use the Internet. This is up from 66 percent in January of 2005. That's really a huge increase over a...
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Apr26
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We recently talked about being careful about who's reporting and writing about click fraud. The reason is that there are many companies who make money by offering services that supposedly help help you fight it. The problem was that many...
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In a move toward placing strategic advertisements into more of the activities people do online, Microsoft (MSFT) is buying the leader in the field, Massive Inc. which incorporates ads into online gaming and looking at other areas like shopping and...
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There are a lot of SEO consultants running around telling online marketers that changing your meta-tags can be a great boost to search engine optimization. While this is starting to change as marketers have found out through experience that it's...
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I remember listening to someone talking about real estate and building a great business. One of the things they said, which is pretty common knowledge, is that one of the keys to success in business is to find something that...
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One of the big mistakes that online marketers continue to make is to think that keyword advertising is everything. A lot of honest experts in SEO are beginning to tell their clients that it just isn't so. Now before I...
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Apr25
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With the consistant news about deliverability of email, many online marketers have been scrambling all over the place to make contingency plans and strategies. Do you know what I think? It's the perfect time to use your ezine list to...
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Some people are starting to treat autoresponder's as an 'old' technology as compared to the new so-called Web 2.0 stuff. Don't you be one of them. These are still great tools to be used for multiple purposes. Of course there...
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Apr24
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According to an annual study by Ipsos Insight, using mobile devices to check e-mail and search the Web is growing. In some markets it is even growing faster than the use of laptops. This is especially true in parts of...
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Scott McNealy stepped down as Sun Microsystems (SUNW) Inc.'s CEO after failing to stem huge losses at the company he started 24 years ago. McNealy, 51, will remain chairman, Sun said in a statement. Current president Jonathan Schwartz, 40, will...
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I read a recent Peppers & Rogers article concerning TRUSTe, the company that started with a Web privacy seal over 9 years ago. The article openly wonders if online users even notice or are influenced by the viewing of a...
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Nielsen Interactive Entertainment's managing director for Europe, Henry Piney, responding to the results of a recent survey they conducted said: "The study provides continued evidence that in-game advertising is a medium which brand managers across categories should be exploring, particularly...
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Apr23
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Virtual learning has been an exploding part of the online success story. Currently, according to IDC, the online learning industry is taking in around $23 billion a year and continues to grow at 35 percent. This also takes in the...
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Apr22
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The director of global and strategic media and marketing for leading U.S. advertiser Citibank, Mark Ingall, made the ultimate contrarian announcement that "pretty soon" internet advertising is going to peak and plateau, and quite possibly decline. "Online seems to have...
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With sales of wallpaper and ringtone beginning to go nowhere, the music industry is searching for new ways to attract customers for more mobile revenue and promotional opportunities. On the surface it seems that the merging of mobile phones and...
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Apr21
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If you don't think that online marketing and business isn't changing drastically, take a look at the deal that was announced recently between Major League Baseball and Signatures Network. I posted on it on one of my other blogs bizofshowbiz.com....
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According to a report by the Interactive Advertising Bureau, online advertising set a new record last year of $12.5 billion. This is a 30% increase over the previous high of $9.63 billion in 2004. It isn't any surprize that search...
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Michael Hiltzik The Los Angeles Times has taken down the blog of a Pulitzer Prize-winning columnist who posed as an Internet reader to defend his own column and attack his conservative foes. This article calls this "the latest salvo...
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Opera released its upgraded version of its browser on Thursday in response to the upcoming Microsoft (MSFT) release of its Internet Explorer 7.0. It has added some feature that will be sure to impress their enthusiasts. This particular version will...
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A lot of businesses are growing their customer service strategy through models based upon customers desiring to help themselves. I have talked about this before as relating to the growing customization of life that is desired by people. When I...
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Apr20
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As we've talking about off and on on thealphamarketer.com, the local online advertising market is really starting to take off. I hope you understand that it means it is no longer hidden away from the general business community like it...
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The first quarter has been a boon for the Internet companies that have strong advertising models. Google (GOOG) Inc. added another boost to the sector as it posted huge profits for the three month period, as they rose 60 percent,...
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One of the areas that will determine your online success is the way your web site is designed. There have been times that I have searched sites that were of genuine interest to me, that I quickly gave up on...
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Pew Internet and American Life Project, a non-profit survey group announced the results of a recent survey that revealed that the Internet is taking a much larger role in users regular life decisions. Approximately 45 percent of online users which...
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Apr19
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This is another side of the story that nobody want to talk about in reference to click fraud. Here is an article that is more accurate and understandable from a business standpoint than any other I have read concerning this...
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We discussing the level of concern we should have about click fraud and how we need to be careful who we listen to when it is put forth like it's an unstoppable epidemic. Here are a few things the Mercury...
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While there has been some problems with click fraud, and I'm sure that there is a small percentage happening at this time, there are those who are looking to profit from the story about click fraud, and I want to...
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Yahoo(YHOO) has issued its first-quarter report and at first glance it looks like it is devastating as profits dropped by 22 percent, based upon higher operating expenses and the stock-option costs for employees. The news isn't really as bad as...
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While computers are the dominant Internet instrument today, mobile phones are quickly gaining ground with their wireless browsing capabilities. When saying this we must realize that this is in reference to worldwide, not just nationally. In many areas of the...
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Market research firm Ipsos Insight has reported that the numerous mobile phone in use combined with the development of wireless networks is creating a huge increase in mobile internet access. Ipsos said in its Face of the Web report that...
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Apr18
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Sometimes when we look at all of the talk about online marketing, we hear about the need to get the visitor now, to get them to take the action that you desire at the moment they are visiting. This way of...
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Jupiter Research in a report called: Consumer Created Content: Assessing the Influence of Content-Contributing Online Consumers, maintains that bloggers are playing a growing role in the influence of what people buy, interrupting the way things are being marketed over the...
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When I say that you should make sure that your testimonials for your products and services should be real, what I mean real in the sense of being believeable. One of the things you can do when you search through...
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There is always a lot of buzz about people and businesses that spy on their online competition with certain tools and techniques for the purpose of copying it rather than learning through trial and error. While this does help...
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Apr17
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With the anticipated $350 million purchase of Java middleware maker JBoss, Inc. by Red Hat, Inc., it is seen by a number of analysts as the first move for major consolidation in the open source software arena. Some even believe...
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The huge companies can no longer count on traditional media sources alone to advertise their numerous products. While in the year 2005, according to a Wall Street Journal report, packaged good sellers spent $13 billion on advertising with less than...
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Oaseo.com has just launched an online job community for search engine professionals and employers "The site currently features vertical job search for openings in the search marketing industry spidered via a variety of job content providers in the US. "According...
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Apr16
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This post I'll show you one of the secrets to monetizing blogs and websites. Most online marketers that make good income practice this. When I first started out, I made the mistake of not doing it and it cost me...
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Ludwig von Mises a This post I'm going to talk about a wildly popular site that you probably haven't heard about. It uses the strategy I've been talking about blogs and websites with and has had an extraordinary success. The...
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Let's look at the reason that these sites perform this way. The greatest reason that these sites don't make much money is their popularity itself: people really like to read them and get a lot out of them. What? Say...
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Are you shocked by the statements the Guy and Darren made? Does that mean there is no hope for bloggers if those with the numbers of visitors they get don't do well on those sites? The key phrase here is...
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Guy Kawasaki It is interesting to note recently that Guy Kawasaki mentioned how hard it is to make money on blogs. Here is how he puts it: "It's hard to make money blogging. The advertising revenues don't add up...
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Apr14
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I have been trying hard to get business owners to develop an online presence with a local focus. A lot of people don't think it's worth their time or effort, or that it's simply too technical or costly to keep...
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I wrote about synth pioneer Thomas Dolby here today. He is now blogging and excited about what the convergence of music and the Internet is offering for musicians and their fans. He has some great insights he posted about how...
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If you guess this riddle you’ll understand why this road-side ad in downtown Mexico is ineffective: Imagine driving through the desert and reaching a town so small it doesn’t even have a stop light. While there you want to get...
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I’ve noticed lately that Continental is doing everything possible to push its users, well, it’s more like SHOVE their users to use their website rather than allow them to make a free call for assistance in booking flights. I write...
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My grandfather asked that I drive him from El Paso, TX to Durango, a couple of days a go. Beginning at 6 AM I drove 12 hours like a madman trying to make sure I didn’t miss my pre-paid return...
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Apr13
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We have a new buzzword out there, or should I say buzz-phrase called "reputation management." What is it and should you be using it for you online presence? When we're talking "reputation management" we're first of all talking about...
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It is interesting that for years we have been educated about the downside of using frames as the way of developing your website. Oddly enough this is still something that is being used quite frequently by some in the web...
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Apr12
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Whether you're a novice or a long-term practicer of the online arts, you need to keep in mind several simple but powerful keys to your success. 1. Make sure you update regularly. This is one of the keys for your...
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Apr11
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If you're an Ebay seller that gets products from manufacturers and distributors, you are involved with products that the public, and your potential customers have been marketed to for decades, in some cases. What your are to them is another...
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USDM conducted a survey recently that revealed that cities that developed websites for the purpose of attracting tourists, saw a huge increase in them being visited by them. The survey was conducted in reference to 11 websites created for the...
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There's an attempt to create a viral campaign by a group of software developers concerning their new product that allows you to browse and search the Web with your laptops or hand-held devices, without being connected to the Internet. The...
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Apr10
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In a move to enhance its search quality, Google Inc. has bought a software product developed by an Autralian graduate student. The software is called Orion and is created by Ori Allon, who Google also hired. This is according to...
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While most of us that have been online awhile know how comparatively inexpensive online marketing can be, many don't really take advantage of this like they could. Even if your only desire is to offer one service that does real...
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Apr 9
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I talk alot about vision on the various blogs I write for because it's the key to success for any business venture. It makes you define who you are and why your business exists. Now here's the greatest need for...
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In a posting by Antony Mayfield he comments on an article in the New York Times that talks about editors are having to learn how to write headlines for search engines rather than people. The various "bots" out there that...
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Apr 8
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I was reading in some forums and blog comment areas recently, and am getting concerned about the hype that's beginning to take on characteristics of the 2000 bust. Here is one of the more prevalent thoughts that some like to...
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Apr 7
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A recent article by a doctor on carotids.com talked about the effects that being in IT have upon those doing that type of work. Here are the four most common complaints: #1 Horrible Sleep Hygiene#2 Headaches#3 Back Pain#4 Poor Attention...
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When it comes to marketing, many of the tips and suggestions you read about begin at a place that won't help you be successful. There is one key to beginning to market, without it, you will fail, there is no...
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Apr 6
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Lionhead has become the newest acquisition to enter the Microsoft Game Studios group, being sold to the platform holder for an undisclosed amount of money. Microsoft is also keeping silent concerning the titles that Lionhead will be working on, although...
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One thing to consider in your marketing campaigns is your differentiation, rather than similiarities to other products and services your competitors offer. What is the downside to marketing similarities? You turn your product or service into a commodity, and with...
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Apr 5
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The on-demand software market is beginning to take off as industry wide global revenue increased by 40% in 2004 to $4.2 billion according to research firm International Data Corp. (IDC), and is expected to reach $10 billion by 2009....
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At the end of last year Microsoft CEO Steve Ballmer called on-demand software the most important trend in the software market over the next 2 or 3 years. "And at the end of the day, I think it's going to...
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Apr 4
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In hot digital pursuit of those Internet "gangstas" Eliot Spitzer, the New York attorney general has sued another Internet advertising company on Tuesday, with the accusation that it secretly installed malicious programs on personal computers and also sent ads via...
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