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Benjamin Pfeiffer wrote an article on some of the reasons SEO companies refuse clients. He gives a list of some excellent thoughts, that if you reverse-engineer them, can get you ready to be helped.

In essence that is the point he was making, that many people come to SEO companies and they are completely not ready to be optimized for a number of reasons. For example you may have a terrible looking site that won't perform well no matter how optimized it is. Another reason, believe it or not, is that those inquiring say that they don't have a SEO budget and dont believe they need one.

Of course they are asking for the SEO company to offer them continuous, free advice. You know that isn't going to last long for you. You may have a grand dream and scheme, but no money, and thus you will have to realize that you will need to do the initial work yourself.

According to Benjamin these are a couple of the main reasons for turning down clients that he and his colleagues reveal.

Eventually what happens is that many become SEO company junkies; going from company to company and eventually being turned down after going around in circles again and again.

Sooner or late one realizes that they will have to do some of this on their own in the beginning with the information they are able to gather from various sources.

Benjamin says this about a wandering client:
 
"Now I told this guy all the same information that the last 100 people told him. I was amazed that after all the FREE advice, none of it stuck, none of it was appreciated or applied. I then realized that he was one of the "SEO Homeless". A client not even the lowest of the low dark blackhat SEO's would want to touch. They remained "homeless" as they did not have an SEO to call home. No one wanted to take them in, but they also didn't want a home either. So they essentially where stranded in a netherland of SEO waste."

"So you ask, what makes a client so untouchable, so homeless that not a single SEO company will work with them? It is very hard to become one of these clients. I mean you have to try to be bad at everything to get to that point. Most clients are well rounded good business people that while are all different can all be worked with successfully."

In response to his own question concerning what makes SEO companies not want to work with a client, he gives a list of 15 reasons. The list itself shouldn't be taken negatively, but rather as a training lesson for those seeking to better their rankings. It is an excellent tutorial.