Devoted to online marketing, viral marketing, and web marketing

Microsoft had entered into the mix of Web 2.0 with its recent offering of Windows Live. They have outlined some of their goals which would include reaching a target of 20 Million users by June of 2006. 
 
Most of the new innovations are powered by the new Internet technology, the great majority being developed by Microsoft. Many companies use Ajax, which now empowers you to add newsfeeds to your homepage at a Web 2.0 site like netvibes, can do it with a few clicks.
 
You no longer have to save the page and wait for it to reload, like you used to with older platforms like My Yahoo. The reason is that Ajax, which was used to create netvibes, can now save new information on your page without the need to re-save the whole page along with the older data that was already there.

Yahoo, which is the largest news site, in being measured in number of users and page views, started with online communications tools and eventually graduated to news feeds. The traditional news media scoffs at this type of commodity content, yet with Yahoo's customers it is tremendously successful, who demand to know what's going on in an up-to-the-moment way.

Still, even this service by Yahoo is behind the times by the growth of Web 2.0 criteria. Other then their new e-mail program there really isn't much they are doing to take advantage of the powerful new tools that Web 2.0 offers. For example consider Newsvine.com which empowers users to create and customize their own home pages, columns with the ability to commment of every story. User patterns are used as the measurement for selecting what they see, not an editor's decision. Those using Newsvine also make some money as they are able to keep 90% of the revenue received from ads on their home pages.

Next post we'll talk how this is affecting online community and the money involved.

Part 1

Part 2
 
Part 3

Part 4