Blogging software provider Six Apart, has now partnered with Bokee, a Chinese blog hosting company, for the purpose of making it easier for chinese businesses to communicate with their customers and for internal commnications between employees via blogging.
According to the agreement that was announced today, Bokee will distribute and localize Movable Type, Six Aparts' popular web publishing platform, to the Chinese business community and various schools beginning in the second quarter.
Movable Type has become the platform of preference for business blogging, with companies all around the globe using the installable software to easily communicate externally with their customers and internally among employees. With Movable Type’s user-friendly interface, employees don’t have to rely on web designers or IT professionals to create weblogs. Instead, they can easily design and maintain weblogs that are richly featured, scalable and customizable, allowing vibrant communication with those who are central to their businesses.
“We’re excited about the Bokee partnership because it helps us achieve Six Apart’s goal of bringing blogging to businesses around the globe,” said Barak Berkowitz, Six Apart’s chief executive officer. “China’s leading blog hosting company is now our partner, distributing our flagship business blogging platform. This means businesses in China, Japan, Europe and the United States all have access to Movable Type through Six Apart or local distributors, enabling blogging as an essential part of their communications.”
“Six Apart has the best blogging products in the world and I believe Movable Type can bring great value to our customers.” Said Fang Xingdong, chairman and CEO of Bokee. “Six Apart is the one of our most important partners in helping us reach our ultimate business goal of enabling blogging for all kinds of customers in China.”
“There are an estimated 15 million blogs in China, most of them written by individuals,” said Anil Dash, Six Apart’s vice president of professional products. “We believe business blogging in China will also grow, becoming as enthusiastically embraced in China as it is in Japan, where Movable Type is the de facto standard for business blogging. Movable Type's support for Chinese language blogging now gives Chinese businesses a first-rate choice for installable blogging tools.”
It is an amazing run that Six Apart is on right now. Barely a week goes by that something else seems to be happening. The power of the change that Web 2.0 is bringing to the world is fueling this strong performance. And at least at this point in time their seems to be no end in site to the tremendous growth.
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