The days are long gone when you could have a good chance of ranking on the first page of search results by simply writing keywords that are focused according to your content, along with some specific formulas to follow. But on the other hand, don't get discouraged and think that this is something only some mathemetician could be successful at either.
It may surprise some of you but around 50% of small businesses in the U.S. alone, don't have an online presence. Not only that, but now we have bloggging which is beginning to be a strategic marketing and customer service tool for businesses among many other strengths and uses.
The reason I mention this in relationship to my first paragraph is that if 50% don't have a web site, how many don't have blogs? It's extraordinary how much business is being lost based upon these two factors.
Now, one of the great strengths that a blog has in reference to SEO, is that their very design and how they work is a magnet to spiders in a way that is fantastic. There are even times when it will be spidered several times a day. There should be no online marketer that overlooks these great potentials.
So if the thought comes into your head that a blog is simply another type of web site, then you may just figure that there is no advantage to having one. But the major difference of a blog versus a conventional web site is not too hard to understand - the software itself that makes up a blog is programmed to structurally archive.
That and the combination of things like pinging, blog search engines, RSS feeds among many other things, should give you a number of reasons to think about incorporating a blog into your business strategy.
We'll look at several factors to consider when you build a blog to attract search engines in the next couple of posts.
Part 1
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