Many people think that because they run a small online business that they shouldn't bother doing things that involve large campaigns and exposure, they're content to go about doing things small.
I hope I can help you change your mind on that. What I am talking about is called "marketing publicity." What it involves is the promotion of your product or service through the mass media. Now don't be scared of by that word when you hear it.
It is not really nothing new yet there is a way to do it right. But what it entails is the placing of customer testimonials, articles and new product releases and having them placed in consumer or trade publications both in the online and offline world.
Now what is the secret and dynamic behind marketing publicity? It is in the use of objective, third party endorsements. This is why you hear so much about testimonials being so essential to your business success.
What is the bottom line power behind it all? Credibility. Your articles need to be filled with glowing customer testimonials. Next the very fact that a publication is offering your article is a testimonial in itself, as it deems what you have to say as worthy of being published.
This type of strategy is a hybrid between a PR release and marketing. You offer insight into some specific subject and help to those you're writing for while offering a type of soft sell of what it is you represent.
The end result, if it is to be successful, it that it is viewed by the reader as editorial rather than a sales gimmick. You offer them something of value and they don't mind the receiving of information about you and your company.
This is rapidly becoming one of the most successful marketing techniques that is currently being used. Try it! You won't be sorry.
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