In some very important insights, that can affect your business, we'll look at how men and women approach the Internet differently.
First of all, in general, across all age groups and demographics, men still use the internet more intently than women. Men are also the first to tinkier with new technologies.
Still, women are embracing the Internet more and more as they emphasis connections with other people as their most important activity.
Now in the case of women under 30, they are actually online more than their male peers as are black women. In the case of older women though there is a huge gap as men are much more apt to be online.
Men though, are much more intent in their use than woman as they log on more often and spend more time when they do. They are as well more likely to use broadband then women.
In almost every category of online activity, men use the Internet more than women, but women are increasing their use.
The major difference is that women are much more interested in communcating online than men, and use email much more. Women are also more likely to be viral in the areas of sharing things that they find online through the email system; news, stories, jokes, gossip, planning events and general concerns among many things.
Women cover a larger range of topics in their emails in comparison to men in their personal emails whereas men will communicate with organizations more with email.
Men will also do a lot more online transactions than women. Both men and women are close in purchasing products online as well as online banking, but men will use the internet to pay bills, partake in auctions, invest in stocks and bonds and pay for digitized content more than women.
Men also will do more searches for information online on a much wider variety of topics than women.
Men look at the internet more recreationally than women do and will read online for enjoyment, take classes, take part in fantasy leagues, download and remix music and videos and listen to the radio.
Both women and men appreciate tremendously the ability to simplify things and save time for the everyday tasks of life, like paying bills and buying tickets.
While men search deeper and wider than women for certain topics from financial and politics and use the search engines much more aggressively, consistantly and confidently than women, still women will search deeply in their areas of interest like health and religion.
Women will search more interactively as they will gather information more through exchange with support groups and emails.
You will do well to take this facts into account as you reach out to people with your products and services and handle your various campaigns accordingly.
You can get this report online here.
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