Hitwise, an online competitive intelligence service has purchased HitDynamics, a technology platform that blends the management of search campaigns, measuring and reporting search marketing along with the tracking of conversion analytics into a distinct, intuitive interface.a
HitDynamics as many of you know is used by a variety of marketers to measure and track how their PPC, SEO and affiliate marketing campaigns are performing.a
According to a release:
“Hitwise intends to leverage its technology in conjunction with its industry-leading Online Competitive Intelligence research, to deliver integrated services to its 1,200 global clients while servicing its existing client base in
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Andrew Walsh, CEO of Hitwise said, “Hitwise is proud to announce this significant strategic acquisition, which will give our clients access to the first integrated platform that seamlessly leverages our unique, daily competitive intelligence data to drive cutting edge online customer acquisition, retention and optimization strategies. We think this is a powerful combination of technologies and data and is one of many initiatives Hitwise will undertake to help our clients better leverage Hitwise competitive insights.''
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It seems that this will really be a good fit for marketers and could result in more simplification working from one integrated platform.
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