With Dell buying game computer maker Alienware, AMD has finally gotten there foot in the door of the last standing company that exclusively used Intel computer chips.
While Dell is the largest PC maker and the last to use only Intel chips, Alienware, in contrast, sells personal computers with either AMD or Intel chips in them.
The CEO of the privately held company, Nelson Gonzales, related that Alienware will continue to operate independently in the capacity of a subsidiary of Dell. He also added that there will be no downsizing of the 750 employees and will keep their focus on the gamer PC market. He ended with saying that they will continue to include the AMD chips in their computers. "We will continue to do things the way we have always done, that means if AMD has a better product, we'll use it."
Gonzalez also revealed that Alienware had either the choice to go public in order to raise the funds to expand, or to go out and find a strategic partner. Knowing that Dell was looking for an entrance into the gaming market, the deal makes a lot of sense and will compliment each company's strategy.
Some were wondering if Dells current XPS gamer PCs would continue and Dell confirmed that they would. Others feel that the Alienware serves a higher-end market than Dell's XPS and thus, though they will compete against one another, it may not be as direct as it seems at first glance.
You can tell that AMD is salivating over this deal as AMD spokesman Dave Kroll said "It's a smart acquisition of a company that does business with AMD, but, Dell doesn't have to settle for becoming a customer in the roundabout way, they can always come in the front door."
The terms of the agreement were not revealed. An Intel spokesman, declined to comment.
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