« "Rabble" rousing the Social Networking Nest | Main | Google Experiment may help Small Businesses »

Mar11
Biggest Internet Marketing Mistake - Not Mining your Current Customers

mine.jpgIn a lot of my online wonderings around blogs, forums, websites and all various communities and ways to communicate online, I still find many people believing that the best strategy to start a business with is to find the largest market possible and attack that.

Not only is it a mistake among newcomers to the scene, but many that are attempting to take things to the next level. The question to ask yourself is this: Will marketing to a larger group of people be more profitable then finding ways to market other products and services to my existing customer base? The answer to that question will determine your success.

I am going to reveal to you right now what one of the closely guarded secrets of success in any business there is: learn how to mine your existing customer base! It's that easy? It's that simple?

The concept is yes, and even the operations of it are. The more challenging part is to find products and services that appeal to those existing customers.

Here's another secret: Once people commit themselves to you and trust you, they want a bigger and bigger piece of you. By you I mean the products and services you offer. Trust is the determing factor here.

Basically the way to do this is to have offerings from introductory, lower-priced products or services, to high-end, higher priced ones. Each of them will appeal to something that your customers want or need.

Just think of what the demographics of your current customers are. What types of products or services would they desire? Here's another tip that I repeat throughout all of my writings and blogs - just ask them! Whatever means that you have at your disposal, ask them what other types of needs they have and what they would desire to have those needs met.

Sound too easy? It's not. Do these few things and just watch your business take off in every way.


0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« "Rabble" rousing the Social Networking Nest | Main | Google Experiment may help Small Businesses »

Advertise

Related Resources

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Marketing Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Sales / Marketing

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    TheAlphaMarketer is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb