The great equalizer in online marketing is the proper use of email. Here are two easy ways to grow your online business using this indispensable tool.
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Use a Professional Signature. This is an absolutely essential tip for you to use on every single email you send. Not only to get your business name out before new customers, but because it is human nature to forget things easily in this busy world. You’d be surprised at how even close friends can forget you web address.
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When you’re implementing your email signature make sure that you include your name, company name and either your physical address or web address or both. If applicable also include your business phone number.
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The great thing about this is that it is simple, effective and easy to read. You also need to include a direct link to your website. In email don’t go the lazy route and exclude the http:// before your address as a number of email programs will not make the link to your site without this (it will simply appear as text rather than a link). Remember that we as people do not want to take any extra steps more than we have to; the harder something is to do, the less people will do it.
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With your signature you have to double check everything. Even on this and my other blogs I have people make comments and write in wrong letters or punctuation and no one can click to their site as a result.
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If you do this and don’t catch it, it will not only make you look unprofessional, but will make everything you do, as far as email marketing a waste of time. Most people won’t check your grammar or punctuation to make sure what makes the link not work.
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Take this step with all of your emails and check everything and you will see some real response to your professional efforts.
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