Most Internet marketers know that many users have a lot of permission-based ezines they subscribe to. But, as with all customers, they look forward to, open and read e-mails that have specific content that is relevant to their wants and needs.
Do you know what the people that signed up with you would consider highest on their list of what information they would want to receive? The answer to that question will determine the success of any e-mail campaign that you engage in. You must learn what the needs, wants and preferences the receivers of your e-mails desire.
Here are several communications that are welcome by e-mail recipients:
1. Status of order. There is a great desire by consumers to be contacted about the status of their order, whether confirming it or its progress in being shipped. This is a great time to slip in a message on a new product, an update or anything that gives them an opportunity to see something else you have to offer.
2. Online Coupons. An e-mail directing consumers on where to go to redeem online coupons is received well according to DoubleClick.3. Membership Rewards. Around 50% of people say that they like to receive information about membership reward programs.
4. Similar Products. More than half of people surveyed said they have a desire to receive offers on products or services that are related to those they've already purchased online.
When you read this list, something very clear should come to you: The customer is interested in what they can get out of it. That's the underlying theme to everyone of these tips. Pay attention to that and you will greatly increase the effectiveness of your e-mail campaigns.
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