Devoted to online marketing, viral marketing, and web marketing

22-year-old Corey Kossack, a student at Arizona State University started an online business in a small apartment and is now doing $500,000-a-year in DVD sales.

His strategy was to grow his business based upon pricing as his niche. He was willing to take small margins to grow things fast.a

Kossack figures that he sells around 90 percent of his product through eBay and the rest he moves through his Web site, kossdvd.com.a

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Here are 5 secrets to learn from his online adventure.

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1. Specific Plan. He had an exact plan of how he wanted to market. His strategy was simple in that he was going to be a price leader. That’s not the only successful strategy, but it is significant that he had one and stuck with it. 

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2. Understood the Business. According to one of his mentors, he has a concise understanding of the business. 

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3. Controlled Overhead. He started with almost no overhead, selling out of his small apartment. In other words he didn’t get tempted to get extravagant.

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4. Sought out Mentors. Once he had these in place and was making money, he sought out mentors to help him bring it to the next level.

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5. Deferred to Mentors. He not only sought out mentors, but deferred to them as those he recognized could help fill in those things about business he didn’t know. 

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That is about it. He had a good, easy to understand strategy and product. He chose the means of marketing it: through eBay and a Web site. Kept his costs low and when he grew to a certain level knew that he needed help from others more experienced then himself. 

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All of these put together have him on the road to lasting success; that along with the willingness to put in the hard work and hours to bring him over the top.