While it is probably nothing new for you to hear about the reality that it costs up to five times as much to get a new customer as it does to market to an existing one; the internet has within it the capability to overcome this with low-cost and ease.
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I am talking about putting together your own email marketing program. This form of marketing is quite probably the best marketing tool that exists in the world today. Email programs perform at the very least just as good as direct mail does, and in most cases even better. But just as important they are much more efficient in its ability to track and measure the results.
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Build Your List
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It is not good enough just to have a great website; you need a marketing plan in place that will compel traffic to the site and keep your visitors coming back. Email rental lists aren’t much good as not only are they blocked as spam but those that get through don’t have the built-in trust that those that sign up for your ezine have.
Those who have signed up with you have given you permission to contact them and they want what it is that you are offering.
It’s as simple as putting a sign up form on the main page of the site along with some ad copy that tells the visitor why they should sign up for your list. You can also have that click through to a more specific form where it asks for more information.
Besides the quality information that you offer, another thing that will entice visitors to sign up the offer of unique notifications of special sales or product offers, a free ezine, freedom to post in forums or on product or service reviews. The list is endless. You can try different things to see what draws the most people of the type you are trying to reach.
This has always been the “killer ap” for the successful online marketer, don’t you neglect it for any reason. Get started on it as soon as you have your website set up and the purpose of your company understood.
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