I have talked before about how SEO is very overrated if used as a stand-alone technique for your business. It can even take away from your business if you obsess on it without developing other marketing strategies along side of it.
While this is still the easiest and fastest ways to impel consumers to your site, because of the fierce competitions it is becoming more expensive.a
Now having said that, pay-per-click (PPC) is still a good thing to have in your marketing arsenal; there have been some changes recently in these lately and you need to be informed about it so you can imbed them in your tactics.a
For the sake of those who may be new to this you need to know that all you have to do to be ranked at the top in pay-per-click advertising is to make a higher bid on the keywords than anyone else. a
Like I said there have been a number of changes over the last year that you need to know about.
First, with Google Adwords:
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Google has added the flexibility to allow or disallow any site out there from your campaign. This has been a sore spot for some as there have been websites included in the past that are of the type that many wouldn’t want their business associated with.
Second:
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There is now a differentiation in pricing based upon whether the ads are search or content types. The search get more looks, but the content ads get far more click-throughs.
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Next post we’ll look at some of the changes and enhancements to Yahoo (Overture).
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