Because teens are a growing, gargantuan market, over $150 billion dollars a year, we need to take notice of what it takes to reach them with your product or services.
They are not the most loyal customers, but you can do things to become repeat visitors and spenders on your offerings. What you need to take into consideration is that what motivates other consumers is different than what motivates them.
The first thing to take into account is the one thing that doesn’t change no matter what segment of the buying public you serve; and that is quality. Quality is the price of being in the game. There is no gimmick, strategy or know-how that will overcome that in the mind’s and hearts of any consumer. That is what all other marketing must work form and be based upon.
But when it comes down to products and services that are similar in nature and quality, it is there that you must come up with something that will make you stand out from the crowd.
With teens they look for something beyond the company that is representing something they believe in that the firm supports. It matters to them within certain parameters what the company gives its charity money to.
Next they also care about the fact that it isn’t just a token gesture of putting up the money and then going no further than that. They look for a company to not only give but to actively support that which they give to.
What is it that a company needs to pay attention to when it wants it teen customers to know what it is they give to and support or what they should give to and support the first place?
The greatest things that teens worry about according to polls is the fear that they could be the victims of violent crime, concern over alcohol and drug and abuse and school violence.
These are the areas that you would do good to offer your extra money and time in as when all things are equal; these are the things that make teens decide what product or service they want to spend their money on.
Remember though, that good old fashioned quality is still by far the greatest motivator that drives even this unpredictable market.
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