Devoted to online marketing, viral marketing, and web marketing

A number of online marketers can have tremendously low sales and real cyclical swings in profits. a

When I go through some of their sites, here is one thing that sticks out that may be the same problem for you. a

Now think of it. What is the one greatest thing that people online are concerned about? Can they trust the person that they are thinking about buying from? Look at the big sellers online that are consistant over time. One of the major keys that deliver over and over again for them is their online testimonials. a

The reason why is because trust is the biggest barrier that online marketers have to impart into their visitors. That is the number one thing you have to earn to be profitable on the web. a

Now here are several tips you need to use when presenting testimonials in your online campaigns.

1.    First of all make sure that you have the permission of those whose testimonials you are using.

2.    Use the complete name and contact info, if they allow you, of those whose comments you show.  

3.    It is no good to use testimonials that are very general in nature. They can sound made up. Instead put up those that have very specific comments they make about what it is they liked about your product or service.   

4.    Don’t be afraid to put the comments all over your website and contact points. If you have sales pages, ezines and website, whatever you use as a means to communicate with your customers, have testimonials scattered throughout. Just don’t overdue it though.   

5.    Offer a whole page of testimonials at your site, with the very best being on your most visited pages. I know of a lot of marketers that have done this and have had immediate conversion spikes in their sales.