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Have you ever wondered if you should eliminate a lower performing ad for your AdWords campaign?
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Verster which is a hosted set of Web-based site analyses and optimization tools offers a complimentary tool which will help you to determine whether you have enough recorded campaign history to inform you whether you should get rid of a lower performance ad.
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All you have to do is enter in your AdWords performance statistics and you will receive a number that will tell you how much confidence you can have in getting rid of a specific lower performing ad.
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This is really a simple, easy to use tool that can give you a quick way to see if you should go on to other words if the ones you are using are not producing decent results.
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