Devoted to online marketing, viral marketing, and web marketing

One of the things I always try to convince the people and businesses I consult is that they must adopt a long-term way of thinking. As a matter of fact I don’t and won’t do any consulting to those who refuse to do it. I can’t help them. 

Many businesses, in fact most, have operated under the model of everything being shaped around making a single sale to a customer. I don’t think that there are many businesses that will survive operating with that way of doing business.

What I am saying is that it is more important for those doing this to make money on the front side of doing business rather than the backside. 

We must look at the customer as one that will be in business with us throughout their entire life. Once they have purchased from us, we must have products or services in place that we can offer them that build upon that which we have already sold them.

This of course makes us pay attention to continually improving the quality of that which is offered. Then as part of your marketing strategy, you look at each product or service as a stepping-stone to the next for the benefit of your customer.   

Here are the simple two steps to make this a reality:  

1.    Don’t even be concerned about making money on the first sale. Sell at break-even.   

2.    Then methodically grow the lifetime value of your customers by regularly offering them new promotions that will enhance and build upon the first sale.   

That’s it. Simple isn’t it? It really is, yet there are many that refuse to see that a customer’s value is connected to a life-long relationship with them; not in trying to make a one-time profit. Do these couple things and you will grow your online business indefinitely!