This post I want to show you several examples from an internet business that will help you see how it can be done.
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I am choosing a blog to show you, but it could apply to any online presence, product, or service.
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This is a site that shows you how to do it and just about has everything. Remember from last post how I said that fewer than 1% of the online businesses are the type that teach others how to do an online business. This is a great example of that fact.
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First of all, you’ve got to consider the niche aspect of the business. Would you think that knitting would be a topic that could drive huge success? Although, if you check out the blog it’s really the story of knitting weaved into the story of a woman and her family. Nonetheless, knitting is a big part of it. This is truly a great example of a niche business.
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The second thing I want to point out again, is that it has nothing to do with teaching someone who to run an online business.
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Thirdly, notice the community aspect of it. After all, how many times has your blog had 268 comments from an article? But when you read the comments, you can tell that those writing are deeply involved in a community based upon certain values and interests.
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Fourth, look at how the content is interwoven into a story and community atmosphere. I was on the page for a short time, had no interest in knitting, and yet found myself enjoying the read.
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And this isn’t a fluke. Read the comment section and see how many people respond on a steady basis.
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I hope that this case study will encourage you if you are thinking about starting an online business, that you don’t have to be some type of guru to be successful.
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And if you are currently running an online business and aren’t doing as well as you want, look at this as a study in how it can be done. Apply the principles to your existing business, and you should see greatly improved results.
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