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Feb27
Can Barry Diller make a run at Google with Ask.com?

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When we do our searches on AskJeeves.com, we can no longer say that the butler did it.  As of Sunday evening, AskJeeves.com was officially christened Ask.com.

Media mogul Barry Diller spoke to those who are expecting him to make a big run at Yahoo and Google that they will need to be patient.

He added that they were very serious about what he will be doing with the company.

Mike Shields reports this:

“The site features a retouched homepage—minus Jeeves, the famous butler mascot. During a frank keynote address delivered at the opening of this week's Search Engine Strategies Conference in New York , Diller acknowledged that chipping into Google's search dominance is going to take some time, even with a revamped product.”

Diller added that prior to obtaining AskJeeves, the company had a lengthy struggle to please Wall Street, thus pushing the site to be cluttered with ads. Currently the site's user interface has been simplified and its search technology greatly enhanced, the company is counting on its product speaking for itself over time. "We've been very long-term in our approach," said Diller. "If the idea is good, the world will allow it to come into its DNA."

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Nielsen/NetRatings says that Ask.com’s share of the search market has stayed around 2-3 percent while Google’s share has increased to over 46 percent as of November 2005.

 

 


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