This is one of those basic mistakes that even people that have been in the business a long time have to watch that they don’t make. And that is not continually asking your customers for their business. If you believe in your product or service why shouldn’t you. If you don’t your competition will.
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Be careful when you are starting to experience a little success, this is the moment when you can let things get to your head a little and let your guard down. Yes, when things are slow we need to keep asking for our customers business, most of us understand and respond to that.
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But what may surprise you is that you even need to do it more when things are hot and going good. It is here where tons of business is lost because you are satisfied with what you are getting. Don’t let this lethargy and self-satisfaction set in.
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Don’t count the receipts during the rush; there’ll be plenty of time to do that at the right time. When things are hot, ride it and ride it until there are no more yes’s to be had. You’d be shocked at how much money and business you leave on the table during these times.
What do you do during these times? Keep your message that is working and going out consistent. Don’t go trying to tweak things at this time. As they say, “let ‘er ride!” These are the times to ask, ask, and keep asking.
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Everywhere in your ad copy there should be the opportunity for your customer to say yes to your asking them for the sale.
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The only thing I would do would be to try different methods and mediums while keeping the same message in place. Do this steadily and frequently and you will score big.
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