When considering the best way to test your products and not waste too much time on those that aren’t going to be worth your while, let’s look at how the normal model for creating information products contrasts with the one that will really work the best. The normal model for info-product authors is:
1) Research
2) Write
3) Create ad copy
4) Promote it
But doing it by this method we save tons of time and only do the work if it’s going to be a winner:
1) Research
2) Write copy for a pre-order offer
3) Promote it
4) If sales reveal its worth it…write, deliver (and ask for testimonials from those who buy it).
5) If sales are low – reimburse with an apology letter and progress on to your subsequent task.
You see how smooth this works for you. So many times online marketers base their entire success on a project that may not even sale, then if it flounders, they give up and aren’t willing to try again because there is so much emotional investment involved.
That’s another hidden benefit of this method, it keeps you from being so emotionally entwined in the results and from falling in love with something because it’s yours, that you’ll quite if it fails. Rather it keeps in check and balance and focusing on finding what works rather than loving what you produce.
For if you are sending out offers before you create the product, then you don’t have the time and emotional commitment that would otherwise totally discourage you.
Follow this way of “failing” quickly and you will be a success!
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